Preparing for a trade fair

Successful Participation in Trade Fairs
Part 1: Basics. Brochure and PowerPoint presentation
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CD ROM "Messe fit. Ready for Trade Fairs"
All aspects of trade fair participation on a CD-ROM for PCs.
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AUMA Trade Fair Benefit Check
Software for exhibitors, for planning, calculating and evaluating trade fair participation. With instructional videos.
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Publications on AUMA and the trade fair industry

The trade fair industry - 2010 Review
An overview of German industry’s participation in trade fairs and the work carried out by AUMA as the association representing the trade fair industry.  [continue]    [order]  [download]

The trade fair industry - 2010 Keyfigures
Graphics of the AUMA Review as power point presentation.  [continue]   [download]

The German trade fair industry: facts, functions, outlook.
Statement by AUMA.  [continue]   [download]

Portrait: AUMA - serving the trade fair industry
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Trade fairs made in Germany
A promotional film on trade fairs as a medium and the qualitative aspects of German trade fairs.
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AUMA_MesseTrend 2011
A survey of 500 German exhibitors examining their marketing and communications budgets over the next two years.
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An eco-friendly approach to trade fair participation.
Suggestions for an eco-friendly approach to planning for and taking part in trade fairs. 1994.
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Legal advice & definitions

• AUMA advise concerning untrustworthy exhibitor directory offers (pdf 35 KB)
• Information against pirate products at German trade fairs (pdf 72 KB)
• Visitor registration at German trade fairs (pdf 30 KB)

Forms

Exhibition statistics
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